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Mohawk’s PUREtech: Sustainable Flooring with Performance

Mohawk Industries, a leader in flooring innovation, is making waves with their PUREtech collection, a revolutionary type of waterproof flooring focused on sustainability. This unique product boasts a renewable polymer core (RPC), marking a significant step towards greener flooring options.

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What is PUREtech?

PUREtech is a PVC-free, rigid core flooring option designed for both residential and light commercial use. Instead of traditional PVC cores, it utilizes a unique blend of 70% recycled content and 80% renewable, plant-based materials. This combination offers both environmental benefits and impressive performance characteristics.

 

Environmental Advantages:

  • PVC-Free: Eliminates potential health concerns associated with PVC and reduces reliance on fossil fuels.
  • 70% Recycled Content: Diverts waste from landfills and promotes a circular economy.
  • 80% Renewable Core: Utilizes sustainable, plant-based materials like bamboo and wood dust, reducing dependence on virgin resources.
  • Made in the USA: Reduces transportation emissions and supports local manufacturing.

Performance Benefits:

  • Waterproof: Withstands spills and moisture, making it ideal for kitchens, bathrooms, and laundry rooms.
  • Scratch and Scuff Resistant: Engineered for durability and everyday wear and tear, even with pets.
  • Lifetime Pet Warranty: Offers peace of mind for pet owners (applicable to PureTech Plus).
  • Comfortable and Quiet: Provides a warm, cushioned feel underfoot and reduces noise transmission.
  • Easy to Clean and Maintain: Low-maintenance surface requires minimal cleaning effort.
  • Wide Variety of Styles: Available in a vast array of wood and stone looks to suit various design preferences.

Impact on the Industry:

PUREtech represents a significant shift towards more sustainable flooring options. By offering a product that combines environmental responsibility with high performance, Mohawk is setting a new standard for the industry and encouraging conscious consumer choices.

Additional Information:

  • Pricing: PUREtech falls into the mid-range pricing category for luxury vinyl tile (LVT).

Overall, Mohawk’s PUREtech collection offers a compelling choice for homeowners and businesses seeking eco-friendly flooring solutions without compromising on performance or style. Its innovative use of renewable materials and emphasis on sustainability make it a positive step towards a greener future for the flooring industry.